Electrical Contractor Seminar - Electrical Contractor Seminar

How to Recession Proof your Electrical Contracting Company

Read this letter to learn why this is the only seminar in the industry with a 10 times your money back guarantee!!!

Dear Frustrated Electrical Contractor,

Now that the elections are finally over with we can wait and see how many of the promises will actually come true. One of the biggest issues that was present in the political campaigns and also is all to present in everyone's day to day lives is Energy. This topic is one that has been plaguing companies bottom lines for many years. I'm sure how ever you have never thought that this is a perfect opportunity to not only help the environment but also add money to your bottom line, endear your self and your company to your client while also adding money to their bottom line.

I know what you are thinking...

"This all sounds to good to be true, how can they offer a 10 time money back guarantee, and still have the ability to offer all of these services?"

We will get to that in just one minute first I would like to tackle the issues being presented to your industry of electrical contracting in today's uncertain market.

Let me ask you a few questions...

Have you knoweticed any of the following?

A decline in the number of calls you are getting on a daily, weekly or monthly basis?
Have you had problems with slow payments because of your clients market place being hit by the recession?
Are you scrambling to meet and greet as many new clients as possible to try and drum up work?
Have you been in a situation were you have had to drop your prices to keep busy? Even if this is something that hurts your company?
Have you felt the need to decrease your advertising budget, because of budget cuts
Do you have a niche market that you can dominate and call your own?

So many in the Electrical Contracting industry have had problems getting new clients to keep the company moving in the right direction. Perhaps you have resorted to cold calling, which in most cases is a waist of time, perhaps you have tried some ineffective mailing campaigns that cost you as much or more then they bring in. Have you spent money on extremely expensive four color glossy brochures? Running adds in newspapers or magazines that you clients never see much less read, or "lowballing", bids because business is slow. Stop doing all of that. You need to adapt a system that involves highly focused marketing that works. How would like to check your email right now and have a message from 3 "ready to go" clients who are eager to talk to you about working for them on your terms and your price? It can happen

Do you know this story

I knew some one in our industry who owned an electrical contracting company and couldn't' understand why he consistently felt like he was just scraping by and always compeating primarily on price. The reason was pretty simple. He had bills to pay at the end of each month. Payroll, repairs, material stock, utilities, rent, equipment loans, house mortgage, grocery bills, etc...

These things were not cheep at all. He knew if he didn't have enough work then he would be spending the end of the month trying to figure out who wouldn't mind waiting to be paid He hated doing that, actually he almost made him self sick because of the guilt he had.

So in order to avoid all of the unpleasantries that accompany those little irregular cash flow issues, he got eager about working . Actually, he got very eager about working. Sometimes a little too eager. In fact, he just might as well have put a sign around his neck that said "Call us" We'll do anything and we'll do it cheep! But because of how he communicated with his existing and future clients, thus approach and negotiated accordingly. So he and his little electrical contracting company scraped to get by.

He started to get tired. He remembered a time when all he wanted to do was work, because it was so much fun. He really enjoyed it when he was challenged by a project or problem. This only felt fulfilling when he was being paid fairly for his time and work. And unfortunately that was not happening all that much. The excitement of owning his own company in a exciting field like ours soon started to ware off. Working 70 hours a week and getting paid for 20 was all to common (if he was lucky) and was now something that hew was embarrassed about.

He was getting tired of trying to keep up with "the latest energy efficient products" So that he could compete with other contractors who had the man power to keep up with new products in the industry. When using older non energy efficient products he would be able to get the project done but would be out bid consistently on projects that contained energy saving equipment. this is because the client knew that in the long run the other products would save many thousands of dollars. He started to get this consistent nagging feeling that there had to be a better way. this feeling just would not go away. He woke up with it every day.

That person was me a few years back. But I'm sure you have felt the same feelings many times over the years. I've talked to many people in our industry and have found that others were having the same fustigation's. I've found that it doesn't have to be that way..for anyone

If you want better results stop doing the things that don't work!!!!

After years of pounding my head against the wall something dawned on me. Competing on price in our industry is a losing game. It just doesn't work....ever. Being a generalist, or someone who will do anything for anyone who walks through the door leads to mediocrity and internal discontentment. I knew that there had to be a way for me to focus on what I was really good at and what I really enjoyed. While at the same time make a lot more money. Other people that I knew were doing it. So I knew it was possible.

I started on a quest to find a way to make myself stand out from the competition. I interviewed other successfully electrical contractors and realized that they never would compete on price...ever. They had somehow learned how to attract customers who not only understood what quality electrical work was worth but also were willing to pay a premium for it. The other interesting thing I learned was that these truly successful electrical contractors said no to allot of jobs. It makes since though. If your consistently doing jobs that you don't want then you never have the time to find the jobs you do want and those jobs are willing to pay a premium for your service. Saying no is a very important skill in our industry.

I also have always had a passion for being earth friendly. I knew there had to be a way to not only provide an opportunity for my clients to be a bit more "green" but also I wanted to produce a bit more "green". I finally found the field of energy management. I flew from one corner of the US to the other in order to learn the field of energy management. I knew this would set me apart from any other contractor in the industry. I took this new found knowledge and condensed it down into an easy to follow system that would apply to any commercial building. In using this system for my clients I not only was able to create work were there wasn't any work before, but also I was able to increase the bottom line of my client by many thousands of dollars. This endeared them to me so that they wouldn't ever think of calling another contractor in to work on projects in the building.

The fact of that I had to get over however was that I had to turn work away at times. For me this was a scary thing to have to do. I believed that if I started saying no to clients that I would start having cash flow issues again. I kept doing more research and found another interesting piece to the puzzle.

The "Truly Successful People" are no more talented then everyone else

What really makes the truly successful people stand out is this. The truly successful people in our industry have an ability to convince clients that they are the best at what they do. Even if they arn't.

The successful people understand the magic of good marketing. And because they understand the magic of good marketing they have allot of clients. They attract the types of clients we all want. the ones that not only have interesting projects but also have the money and are willing to pay more for your expert service. If you've got the types of clients you want and they are willing to pay you what you are worth, then there's no need to beg for more work or "lowball" bids.

The truly successful people I met were rarely creative geniuses. They were certainly talented yes. They gave good service, yes. But so did I and I'm sure you do too. Right? I did learn a few things about the truly successful. They knew how to present themselves as the experts in the field. Because of this they were able to charge more for their services. (It's very hard to compete with the expert in the field). They always got paid for the work they did and they knew how to get the client excited about paying a premium for their knowledge. They gravitate more toward the work that they wanted and away from the work that they "needed". They had a very clear sense of what was unique about uniqueness to their customers. But most importantly.....

"truly successful" people understand the difference between features and benefits.

The real difference between me and these "truly successful" people was simple. You see I would constantly talk about what I have done. I just finished working on that big job over there, I just bought a new piece of equipment, my employees are the best at customer service in the area. You see I consistently spoke about my self. Successful people talk to the client so that they can see the benefits. Your clients don't give a sh_t about you or what you have. If they did you wouldn't be in the mess your in right? So truly successful people instead will not focus on the features of their business, they will focus on the benefit of what they did. This will reframe the idea in the clients mind to picture him benefiting from the service instead. This one concept changed my business life for ever.

Learn to attract customers by focusing on benefits and watch 94% of your problems vanish

5 years ago I noticed a disturbing trend in my local market place. The problem is one that many are now facing perhaps for the first time in their career. As you can imagine this can be a very opening experience for a young business owner to have to face. The projects available for bid had started to dry up. The ability for my clients to pay after a project was completed had stated to become all to noticeable. In fact I needed to change what I was doing and how I was doing it and fast. If you look at your local market have you noticed the same things happening?

I know what you are thinking.

No it doesn't have to be like that because of the economy. That would be an easy excuse for a business owner to make wouldn't it. What is needed right now is a reform in the way that you operate. You need to establish yourself as an expert in the field.

Sounds Great...But how do you do that?

I started on a path to sell more products to my existing clients. Do you have the ability to show such a value to your clients that they are crazy to not use you and your services? When you present your suggestion will it be immediately received as the best option for them to implement? I would bet your answer is probably not. This is what the combination of proper marketing and energy management will do for your business.

What would happen if you were able to save your client just over $81,000.00 dollars?

Think for a minute. What kind of a relationship would you have with a client if you were able to save them this type of money? Do you think they would price shop around any long to try and "pimp" your pricing out to get Joe from down the road who doesn't understand proper marketing to slash his price to the point were he doesn't make any money and you lose the job. That to me sounds like no one wins. In using a combination of tools and positing yourself in the marketplace using proper marketing techniques you will find that the competition will seam to fade away. So what happens when you are able to save your clients money. Simple.....You make a sale and you have a client for life

The client that I saved just over $81,000.00 for is now paying me a grand total of $37,980.00 over the next 3 years. This is just one example of how you can establish your business to have passive income pouring in on a monthly basis and your clients are sending you a check with a smile on their face.

Because of this you will no longer need to worry about cash flow problems. I would be willing to bet that you could substantially improve your monthly income with doing less work. Less work means less stress and more time to do the things that you want to do in life. I no longer take the jobs that I don't want. One of the big problems with contracting is that fact that the money that you are being paid may be very sporadic. How many times have you found that you had money one week but then the next had no money, or the money that was supposed to come in didn't, or perhaps the check bounced. All of these things can be detrimental to a small contracting business. Following my model you will have multiple streams of income coming in on a monthly basis. Trust me know about struggling. I feel fortunate to have benefited from this system and want to share this system with you.....

The Key To Success Is Getting Qualified Customers To Come To You....

Getting the clients you want is allot easier then you may think. The secret is to transform your image in the market place from just another contractor, into a highly qualified expert that is looked to answer complicated questions. No....you don't need to spend allot of money to do this either.

What if you learned a system that would make your contracting company virtually immune to competition? Wouldn't it be nice to know that your schedule was booked 90% of the time and knew it was going to stay that way? Even though "Joe the Plumber" may be struggling this doesn't have to be you. Fred Gleeck ( Known As ) and Matthew Shields author of monergy are holding a seminar to teach you how you can achieve the above and so much more....

Look The fact of the mater is that I have spent 10's of thousands of dollars and many months traveling to different seminars and schools to learn this business model. Fred and I are going to give you this information for a mear fraction of that.

You Should Attend This Seminar If...

You own a contracting company
You are an electrician, carpenter, plumber who wants more work
You want to consistently increase your scheduled work load
You want to raise your per job profits
You are open to innovative and unique ideas to market your services and or products
You are experienced in the business
you are new to the business

Are You Qualified To Attend? Keep reading this is a partial list of what you will discover....

The 31 specific things that you must do to get qualified customers to call you more often. (they don't take allot of time and they don't cost allot of money. They save you from cold calling and if you actually do them will change your life
The unique selling feature is it and why you must have it.
"me too" marketing..how it zaps most companies sales and how you an avoid it
3 simple concepts that will keep you from ever competing on price again.
A powerful 15 minute excersise for setting specific and measurable goals for yourself and your company
What a highly profitable "contractor driven" mindset is and the five key elements you must understand to get one.
Why you must measure your marketing results. How to measure accurately and what vital marketing statistics every contracting company must keep
The 10 time saving "quick qualifiers". ) 10 questions you must ask every new client to make sure the people you are selling to are really worth your time and effort.
How to use "shopping the competition" as a secret marketing weapon
8 key characteristics to look for when your hiring. These will turn your people into money making dynamos
The 6 cornerstones of becoming a highly paid "specialist" instead of an underpaid generalist
The 5 elements of "customized" demo materials. (use them and increase your closing ratios by over 27%)
How to increase your yellow page add response by over 250 %
5 points to include in an after hours telephone message. Use them and they will increase your business by 12% or more
Leveraging the power of a free report to establish yourself as the expert and to generate additional sales.
5 simple steps to creating and measuring a data base that will decrees your marketing costs by as much as 50% and help your sales soar
Use 6 very simple and inexpensive public relations techniques to dramatically increase your name recognition in your community and get new clients to call you.
How to use client referrals centers of influence and pro-bono work to double your client base.
the 5 things that you must have in your facility to insure repeat business
6 simple techniques to increase your per project profits and customer satisfaction levels at the same time
How to grow faster by using simple techniques to over come financing barriers
How to use "joint ventures" to create business out of no were
How to write simple contracts that will protect you and your client from misunderstanding each other
How to change the way you charge for your services so you never produce another money losing project.
5 easy-to-learn management techniques. Use them to motivate and compensate your staff so they want to grow your business for you.
10 pointers to effectively and effectively use direct mail to boost profits by 17% or more
7 simple techniques you can use to increase repeat business from existing clients by over 37%
5 easy methods for getting powerful testimonials from your clients and using them to attract
new clients

This seminar is not about "Theory"
Everyone leaves With A Specific, Written, Plan of Action. But I understand that you might be skeptical

People often wonder how we can pack all of this information into one day. this is easy to understand why...Yes we do cover allot of material. Maybe your even sceptical too. But please keep these things in mind.

We ask that every one who attends our seminar grades us on a scale of one to 10. This is to ensure us that we are providing the material in an easy to understand format that will benefit the attendees immediately.

We also ask for the material to be subjected to the same grading scale. We are very proud of the material and the results it has achieved before in the past.

We offer a 100% money back guarantee. If you don't feel that you will be able to generate at least ten times what you paid for the material then you get your money back no questions asked. More on that later....

These are the types of clients that you deserve

Clients who challenge you and provide interesting projects

Clients who want to move on their project now

Clients who can see the benefit to them of doing things your way.

Clients who pay on time.

Clients who willingly follow your lead and put their trust in you to help them achieve their vision

When you have the type of client I have described here you have the time, money and flexibility to work on the types of projects that you want to work on. The projects you care about. The projects that will help your career move forward. The projects that give you the creative satisfaction and financial freedom you deserve. The projects that drew you to the business when you first started out.

You will meet the person behind many of the ideas presented in this program

Fred Gleeck has been a marketing consultant for 25 years. His company is a multifaceted consulting and training company geared toward helping small business owners and managers maximize profitability. Fred has consulted in many different industries, has published numerous books and products who's purpose is to propel business forward for willing owners.

This seminar Is Completely Guaranteed For One Full Year-You Take No Risk

Our guarantee to you is simple. If you don't think our seminar is worth ten times the price you paid for it call us with in one year of your seminar date and we will give you a complete refund. No questions asked. If you should ask for a refund we do not expect any of our course material be returned to us. That can be kept by you as a free gift from us.